Be one of the first to see and demo the brand new Sony A1 II. The unrivalled Alpha 1 II is a flagship full-frame camera with exceptional resolution, speed and AI subject recognition.
In addition to seeing the brand new camera, we will have a full schedule of events for attendees:
2:00pm – 4:00pm Turning Your Passion into Profit with Monica Sigmon
Description: Learn the essentials of building and marketing a profitable photography business. The topics that will be covered are:
- Defining and building your brand
- Why you need to charge what your worth
- Designing a client journey that will win clients for life
- Staying busy with the model calls and artist projects
Target Audience: Photographers who want to monetize their skills to grow their existing business
Monica’s Bio: Monica Sigmon opened her Williamsburg, VA studio in 2000, focusing on family portraiture. Over the years, she’s developed a style that blends traditional and contemporary elements. Her work has been recognized by peers and industry leaders, including being named a Sony Artisan of Imagery in 2019. Monica enjoys sharing her experiences through speaking engagements, covering topics like marketing, branding, and portrait techniques. She’s contributed to photography publications and podcasts, discussing both the artistic and business aspects of the field. Monica continues to explore new ways to evolve family portraiture, balancing creativity with practical business insights.
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